PICKY EATERS. HIDDEN GAPS.
90% of US kids have measurable nutrient gaps (NHANES).
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The picky-eater reality
25-50% of typically developing kids are picky eaters, and vegetables are the single most-rejected food group. Dinner is a negotiation, not a nutrition plan.
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The gaps you can't see
Over 90% of US kids fall short on key nutrients: fiber, vitamin D, vitamin C, potassium. A good day of eating still leaves holes.
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The dye-loaded 'fix'
Most drugstore kids' vitamins lead with glucose syrup and FD&C Red 40, Yellow 6 and Blue 1, dyes that carry warning labels in the EU.


