ACV WORKS. BUT IT BURNS.
60% of Americans deal with digestive discomfort weekly.
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The Burn
Vinegar's pH is 2.4, acidic enough to strip tooth enamel and irritate your throat.
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The Aftertaste
You can still taste it three coffees later. The vinegar lingers all morning.
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The Daily Ritual
Most people quit by week two. Daily habits that hurt to do don't stick.




